The result was a consistent International way for companies to participate in a scheme to produce such data that covers sales, growth and market trends throughout the years in specified product classes that is meaningful, confidential, independent and useful for each individual company.
The ABA AUDITS scheme has been running successfully since the 1990s. This total business programme now called “ABA Audits Market Statistics” allows companies to contribute real sales revenue figures within specified product areas and receive an analysed report discussing growth, trends and market size. The International programme provides information of where a participant is placed within the whole market of a country or region and ranked compared with the rest of the participating group.